https://elliefichtelman.com/logos-graphic-design daily 0.75 2021-10-12 https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619030248875-9J1MEPWVJDGBO318NCM9/99d-logo-fleurri-4.jpg Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/477794ac-e984-4809-ac90-4458c33ca35c/flow-of-profitability-v2.png Logos + Graphic Design Visualization created for pitch deck for end-of-life planning company https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619029510598-XME6JHISW2A6MR0MNOQD/lifepath-logo-outline%2B2.jpg Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/8212f8ca-82de-4784-8a20-f584f780c841/Snapshot.png Logos + Graphic Design Snapshot of design system for a candle company https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619029354246-KQWRLPNTXA71XAAWF8KE/99d-logo-karma.jpg Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/54e70483-1d57-4fd3-bda6-4f913f2b7369/2020-05-27_m4a_fb_tw+copy.png Logos + Graphic Design Graphic created for political organization https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619029409129-3JX4A0V3ZXMGGU7RYA5I/99d-logo-ezcloset%2B2.jpg Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619029444209-PGREURVEX8QKNCZ9JNWQ/99d-logo-forma%2B2.jpg Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619029619667-23R5XATXIL8AJR9FSIP1/rubicheeks%2B2.jpg Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619029700038-8GFK16Q4WFAJKDMKSZ2M/99d-logo-rubicheeks%252B2.jpg Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619029538384-DZYXYKW9EW8K3G739ZPS/99d-logo-pachamama%2B2.jpg Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619029759670-9S4MNPP73N8DXHF6G0JQ/99-designs-garden-fox-outline%2B2.jpg Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/aa1eb835-adf7-4e4f-8706-19ed22fd12c3/criii-logo.png Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619030012137-16IE5YC7KIADIJAF6RO7/wedding-logo.jpg Logos + Graphic Design https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/ae4ac7a0-2a58-4908-aac3-4b551f5daa05/emilia-ring-v1.jpg Logos + Graphic Design https://elliefichtelman.com/design-systems daily 0.75 2021-11-10 https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/3994c8d8-ceb0-4419-9dc0-351315a94023/Cover.png Design Systems VIne Cellar Design System https://elliefichtelman.com/home daily 1.0 2022-07-18 https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1618959594933-0390CPBL9YIFV3EH4S6B/portfolio-pic.png Home - Hi, I’m Ellie! I create responsive websites, logos and brand style guides for small brands and businesses, prioritizing a blend of form and function without sacrificing one for the other. I believe in drawing users in using non-distracting design, then holding their attention with the most crucial information about a brand. https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/42630644-71be-45b9-b707-9c6ce786b66e/custom-background.png Home https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1645131004802-AWPJO6SPDF48W7FO2TGY/BurialLink+Introduction.png Home https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1645131048847-9A3LTQPHXCVR61K8Q6G5/BIJOU+Introduction.png Home https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1645131156202-CK6KTAJ922JVW6CC5C54/Eleanor+Turino+Introduction.png Home https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1645131197086-YCQI46LTIK81XJ0EH6C5/AcctBlock+Introduction.png Home https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1645131228659-7EAWLBMH8ODSN617IRWN/luxglass+Introduction.png Home https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1645131304572-P013IX7S959KENF3JKV9/Other+Work+Introduction.png Home https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1646431591558-QZGUFHLJUDK9YZRTJUCH/pinterest-thumbnail.png Home https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1646432503368-74UYPPTZM4NO01F2YHSW/jerrys-thumbnail.png Home https://elliefichtelman.com/buriallink daily 0.75 2022-03-04 https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/ad91cca4-8d22-4d4e-80f4-98e0e1ba17c2/My+Role+%28BurialLink%29.png BurialLink https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/171457f9-a84e-4ee1-ab68-f3c2fa973323/BurialLink+Website+Redesign.png BurialLink https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/889567f6-19f8-4755-995a-cf5bda1327da/BurialLink+Logo+Creation.png BurialLink https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/e4609503-8160-4482-bc7d-f821f56daeca/BurialLink+Investor+Pitch+Deck.png BurialLink https://elliefichtelman.com/eleanor-turino daily 0.75 2022-03-04 https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/b1e50fc3-f353-44cf-b59c-31b8ead14de5/My+Role+%28Eleanor+Turino%29.png Eleanor Turino https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/d4a107bc-0282-4053-bb0b-0c28e99d81e8/UX+Process+for+Eleanor+Turino.png Eleanor Turino https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/acb3af1f-a6a8-42be-8c30-31daa084b05c/Eleanor+Turino+Website+Redesign.png Eleanor Turino https://elliefichtelman.com/logos-graphics-illustrations daily 0.75 2022-02-18 https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/9d86ce63-e1fc-4035-a6f8-cc172b79d4b4/Logos+%2B+Graphics+%2B+Illustrations.png Logos + Graphics + Illustrations https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/7059a0f3-7be9-4a71-a5b6-15c128533acb/Logos+%2B+Graphics+%2B+Illustrations+%282%29.png Logos + Graphics + Illustrations https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/3b2978d4-5179-4d69-ad9b-585a68957508/Logos+%2B+Graphics+%2B+Illustrations+%283%29.png Logos + Graphics + Illustrations https://elliefichtelman.com/acct-block daily 0.75 2022-03-07 https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/78df49ba-cc68-4190-95a5-d1498a9f01f4/My+Role+%28AcctBlock%29.png Acct Block https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/95bef615-0d20-40b4-9a21-7315e8a30853/UX+Process+for+AcctBlock.png Acct Block https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/a1b557be-49f6-4099-b5d1-bf3ccd03d352/UI+Design+for+AcctBlock.png Acct Block https://elliefichtelman.com/ux-research daily 0.75 2021-08-06 https://elliefichtelman.com/ux-research/jerrys-art-supply monthly 0.5 2021-04-21 https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601585718746-VNJQ2461ZPKP9J6DPORP/Device+-+iPhone+X.png UX Research - Jerry's Art Supply - Timeline: 2 weeks Tools: Pen + paper Sketch InVision Scope: Mid-fidelity prototype for responsive screens Mid-fidelity mobile wireframes of a home page, a product page, and a shopping cart page https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601324045702-Q48R2Q8FPKOHFSHZMSLM/Screen+Shot+2020-09-03+at+3.42.17+PM.png https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601334062226-5VTMKB4K43SFSFXY0NBS/meghan-holmes-LDz8N24yD9k-unsplash.jpg UX Research - Jerry's Art Supply - Gail Armstrong Meet Gail, my proto-persona! https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601354327548-BXKGH9C1530NHI5O68Z2/gail-journey-map.png https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601429101739-KSRQB5KVFZAVMB5G5V5C/1st-draft.jpg UX Research - Jerry's Art Supply After mapping out Gail’s journey, I hypothesized that affordability would be the biggest pain point I’d come across during user interviews. However, affinity mapping the data illuminated users’ main concern: feeling confident in their purchases. Due to this concern, most users favored shopping in-person for art supplies over online, in large part because of the tangibility of the products and access to knowledgable employees. https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601432843125-B9SDTT1VIIGEDNPMG72P/luis-villasmil-6qf1uljGpU4-unsplash.jpg UX Research - Jerry's Art Supply Goals: To support her local economy To stay healthy during the pandemic To order the appropriate supplies for her art class Pain Points: Finds it difficult to get inspired when shopping online Isn’t often confident with her purchases when shopping online Has a pre-existing health condition that prevents her from shopping in-person during the pandemic https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601496856033-1O9LS2S4PYNM6IEV7RL0/Screen%2BShot%2B2020-09-03%2Bat%2B9.56.44%2BPM.jpg https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601573929126-S4CSEX8YX5RKWSVM2ACC/homepage-jerry-mockup.jpg UX Research - Jerry's Art Supply - I landed on a user flow of what I envisioned Jerry’s newly re-designed site to look and act like, then got to work usability testing the desktop prototype! https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601496653500-LALUW5AO1BUUVBGKJBNC/Product+Description+Page.png https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601578035990-ANUKSNJTCPOB1TZCBSY8/Screen+Shot+2020-09-03+at+11.07.19+PM+copy.png UX Research - Jerry's Art Supply - Original Rating Stars https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601577409190-ZH2796UCFQY1HUOFZMFZ/Screen+Shot+2020-09-03+at+11.07.35+PM+copy.png UX Research - Jerry's Art Supply - Iterated Navigation https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601577333866-7X3KI9B0EBB83TX4Y1GM/Screen+Shot+2020-09-03+at+11.06.53+PM+copy.png UX Research - Jerry's Art Supply - Original Navigation https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601578074115-MQ7B9XJOG0MUFKIOTMKI/Screen+Shot+2020-09-03+at+11.07.46+PM+copy.png UX Research - Jerry's Art Supply - Iterated Rating Stars https://elliefichtelman.com/ux-research/team-pinterest monthly 0.5 2021-02-12 https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601591352516-BHEOR725LB3AMRXSEDTX/pinterest-home-mockup.png UX Research - Team Pinterest - Timeline: 2 Weeks Team Members: Myself Shannon Clay Brian Tools: Pen + paper Sketch InVision Scope: Define the exact scope + deliverables Work within Pinterest’s existing brand guidelines Once opportunity for improvement is identified, ensure both user + business needs are addressed https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1612307755340-THOF4KV7JWOMZVL3K1Z4/linkedin-cntrl-home-feed.png https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1619027621179-MFI38NZVWD9HRWX41K5E/Screen+Shot+2020-10-01+at+5.28.17+PM.png UX Research - Team Pinterest Name: Ava Lamb Age: 28 Location: Miami, FL Marital Status: Engaged Occupation: Set designer on photoshoots https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1612297279063-Q206B2TKHG7FLSAHTDF5/Screen%252BShot%252B2020-10-01%252Bat%252B4.25.54%252BPM.jpg UX Research - Team Pinterest Meet Gail, my proto-persona! https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1612310844592-LTBVT4S98849VHRP26EI/percentage.png UX Research - Team Pinterest - Percentages… https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1612310737041-GUCIQ7D2Q6U58RK7501K/slide-scale.png UX Research - Team Pinterest - Sliding scales… https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601603977070-ZL8CXM1L53M39MV03ZUA/Apple+Music+Bubbles.png UX Research - Team Pinterest - We recalled how intuitive and delightful the curation experience was during the onboarding process for Apple music. We wondered how we might apply a similar visual and interactive experience to Pinterest’s home feed curation process. During Apple Music’s process, the bubbles got bigger when tapped to indicate the user interest. We eventually ended up drawing inspiration from Apple Music. We recalled how intuitive and delightful the experience was for curating genres and artists during the onboarding process. We wondered how we might apply a similar visual and interactive experience to home feed curation in the Pinterest app. During Apple Music’s process, the bubbles got bigger when tapped to indicate the user’s interest in that artist or genre. https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1612311746667-G7N87KE0AA99F8SX8UVG/Screen%2BShot%2B2020-10-01%2Bat%2B7.02.35%2BPM.jpg UX Research - Team Pinterest - We considered how that interaction could be translated for our purposes. If a user wanted their own boards to have more of an influence on their home feed, could they tap a “Boards” bubble that would grow to indicate this change had been made? We agreed that this could be a good starting point… We considered how that interaction could be translated to our curation experience. If a user wanted their own boards to have more of an influence on their home feed, could they tap a “Boards” bubble that would grow to indicate this change had been made? We agreed that this visual seemed both intuitive and delightful enough to be a good starting point… https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1612315424919-PBEPB1VLGN1MQ9AHRW6V/Pinterest+Home.png https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1612315790985-6YQNA1VZAAPH9FKMVUFZ/Pinterest+Curate.png https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1612315376708-5VLB6IGQE6OHB72WY03R/Pinterest+.+Popup+Menu.png https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601607019937-XU89S6JQKKYH06R7472F/Edit+Board+overview+01_HF.png UX Research - Team Pinterest - Original https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1601607117852-JXXMS1YTJAWWXK7ZERHK/Edit+Board+toggle_03_both+off+Copy.png UX Research - Team Pinterest - Iteration https://elliefichtelman.com/web-design daily 0.75 2021-10-25 https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1635131371038-DSN3IGMIPRUSPK8PDVN5/BIJOU-MACBOOKAIR.png Web Design - BIJOU An eCommerce concept project for a jewelry brand. https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1628289576338-DMD8629A1D8J6CEITVA9/bl-device-mockups.png Web Design - BurialLink User research, design, and branding for burial plot marketplace. https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1631738033689-EAHCMBW7URL221JYS2Z6/etmockup-Apple+Macbook+Pro+15_+Silver.png Web Design - Eleanor Turino User research, design, and development for children’s book author website. https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1634613316607-6XFE091N8NGNO1KAB4VH/Wooden+Hand+iPhone+12+Pro.png Web Design - luxglass An eCommerce concept project for a luxury sunglass brand. https://images.squarespace-cdn.com/content/v1/5f57082afba1f67df827f278/1628287853969-DL62DUHS5560XFOQA6K3/Group+1257.png Web Design - AcctBlock Reimagining of the About page (mobile + responsive) of a previous client’s company